Business: Doing the right thing has more pay cheques

The term “good business” means different things to different people. Some simply equate it with the numbers on the balance sheet. Others view it more as the fair exchange of value between two parties that are mutually invested in each other’s success.

I’m firmly in the latter camp. The business leaders I’ve always most admired are the ones who act with integrity irrespective of what events or challenges cross their paths. Those who always do the right thing — unthinkingly, unquestioningly, and without exception.

An aspiration of equilibrium

For me, good business is about balancing your passion for serving your clients with retaining a healthy and growing enterprise. If either side of the equation becomes unbalanced, the asymmetry will create problems.

For example, if we’ve agreed to a cost structure and activity timeframe with a client and were to suddenly increase our pricing or alter our commitment to meeting specific deadlines, we’d be doing wrong by our client. That’s simply not acceptable.

Likewise, if our client suddenly pulled a project and we found ourselves with too many resources and not enough time to replace the workload without a gap, that would be unfair to us.

It’s always a delicate balance to manage — as life has a way of tossing you unexpected and unwelcome curveballs at times — but ultimately, good business is making sure all parties get their needs met without compromising the other’s well-being or eroding that all-important mutual trust.

Beyond cold capitalism

My company ”Grow More” operates in the global technological marketing, insights, and wellness for entrepreneurs, helping match the right treatments with the clients who need them. For me, good business means never trying to push people to consider products we know they don’t need or want. Sure, we could probably make our clients more money that way, but we’re inspired and driven by far more than cold capitalism and mindful of long-term benefits and impact.

Carrying yourself with authenticity and integrity in business also nurtures and grows trust. Clients who implicitly just know that you have their best interests at heart will be more accommodating; they’ll be less likely to complain about small human errors here and there. Additionally, they’ll sing your praises enthusiastically to their professional network. Indirectly, you’ve succeeded in creating your strongest brand ambassadors.